Music in the Digital Age
Streaming and Artificial Intelligence

Athens 22-24 October 2025

The rapid evolution of AI-generated content and the dominance of streaming platforms are reshaping the creative industries, posing unprecedented challenges for musicians and audiovisual creators. Revenue streams are being disrupted, legal frameworks are struggling to keep pace, and artistic labor is increasingly undervalued in a digital economy that prioritizes scale over sustainability. The commodification of musical works as content also carries cultural consequences, in terms of aesthetics, symbolism, and social functionality.
Yet, history has shown that every technological disruption – from mechanical pianos to broadband networks – has been a moment of crisis and transformation for the music and entertainment industries. The question is: Will creators adapt, negotiate, and shape the future, or will they be left behind?
APOLLON (the Greek Collective Management Organization for Musicians’ Neighbouring Rights) and FIM (the International Federation of Musicians) are organizing the conference “Music in the Digital Age: Streaming & Artificial Intelligence”, an international forum on the future of music rights.
This three-day conference brings together artists, journalists, industry professionals, legal experts, academics, MPs and MEPs, thinkers and technologists to address the critical questions:

  • Streaming & Fair Pay:

How can we ensure sustainable
and equitable compensation models in a saturated digital economy?

  • AI & Intellectual Property:

How do we protect creators’ rights when AI systems are trained on their work and competing against them?

  • Regulation vs. Innovation:

What role should legislation play in shaping ethical AI and fairer digital markets?

Conference Tabs

What, when and where:

In recent years, and especially after the COVID-19 pandemic, the artistic community and cultural science have focused on the labor issues of musicians in the digital age (finding or creating employment) and on Intellectual Property challenges, arising from the online exploitation of their works, primarily through streaming technology.

Research in these fields highlight:
• The inherent precariousness of musical professions,
• The need for adaptation and upskilling in new technologies, and
• The inadequate legal protection of intellectual and neighboring rights, which remain

exposed to the business risks of the free market.

Artificial Intelligence has now been added to these challenges. Currently, this cutting-edge application of new technologies is being developed and funded without regulation. It raises critical ethical and legal issues, which, if unregulated, are exposed to lobbying and risk creating irreversible realities in the field.

Historically, the music industry has experienced technological innovations as crises—and has always found ways to overcome them. The first printed sheet music, mechanical pianos, magnetic tape, personal computers, broadband networks and file-sharing, all brought radical changes to music production and consumption. Musicians responded to these challenges by embracing innovations and adapting to them. Where this did not happen, the system failed: at the dawn of the digital age (late 20th century), record labels fought the internet by all possible means. As a result, they missed the digital revolution, which is now led by tech companies.

The artistic community suffers unprecedented income damage. The misuse of AI, fueled by its unregulated exploitation, is leading to a loss of composure and perspective. The mistake of adopting a combative stance—"AI is the enemy; we must banish it from Art"—is being repeated. This extreme tendency is inspired by a narrative of an asymmetrical digital Armageddon, an uncontrollable machine developing superior intelligence and destroying culture. While this makes for a gripping sci-fi dystopia, reality is far more nuanced. AI should simply be another tool musicians must integrate into their toolkit. You don’t throw away a hammer because you hit your finger—you learn to wield it skillfully.

Cultural Sciences have developed tools, methodologies, and conducted in-depth research on the Creative Industries. Yet its conclusions circulate only within academic circles, failing to reach the artistic community, labor movements, or—most critically—policy

implementation. This gap persists at a time when tech oligarchs are even willing to rewrite the "social contract" if it stands in the way of innovation.

The law is lagging behind rapid advancements. Legislative initiatives so far are hesitant, ambiguous, and don’t seem to measure up to the scale of the challenges. This is evident in the EU’s 2024/1689 Directive on Artificial Intelligence, which reflects the priorities of a political landscape where investors dominate. Similarly, the U.S. Copyright Office concludes that "existing legal doctrines are adequate and appropriate to resolve questions of copyrightability”.

Generative AI is a manufacturing process, divorced from lived experience, expression, or creative identity. This ethical dimension is not immediately visible in the output, as audiences cannot discern the creator of a work. Thus, interim measures must ensure fair remuneration for artists whose works train AI systems. Parallel losses arise on the output side: cannibalization of musicians’ traditional revenue streams as AI-generated works displace theirs. By 2028, an estimated 24% of creators’ income could be at risk, amounting to €22 billion in cumulative losses.

A fair and pragmatic approach would be extending private copy Levies: the expanded application of private copying compensation (Greek Law 2121/1993, Art. 18), adapting existing frameworks to this new frontier.

When it comes to streaming, artists’ earnings are truly disheartening. Musicians earn fractions of a cent per stream, even while streaming accounts for 67% of the recording industry’s revenue. The music industry’s shadowy financial management, the predatory contracts of record labels, and the naivety of the artistic community allow Spotify—the world’s largest streaming service—to pay rights holders an average of just $0.003 per stream. To earn $15/hour (the equivalent of a full-time wage), an artist needs over 800,000 monthly streams.

In his 2015 shareholder letter, CEO Daniel Ek declared that Spotify "doesn’t sell music"—it sells subscriptions and access. To the platform, music is merely an operational cost to be systematically minimized. If AI-generated music avoids licensing fees, providers will inevitably favor it as the cheaper alternative. This will flood an already oversaturated content ecosystem with “rights-free" music, further cannibalizing artists’ income— especially since the prevailing pro-rata remuneration algorithm exclusively benefits the super stars.

Despite their dominance, streaming platforms consistently report losses, raising questions about financial transparency. The principle of fair remuneration must be clarified and enforced—either through WIPO guidelines or similar "soft law" mechanisms. Until then, a permanent oversight committee with local observatories could improve transparency and foster industry-wide collaboration.

Conference Panels

 
Panel A: Music in the Age of Streaming: The Economic Realities for Artists
Panel B: Streaming: the solutions
These comprehensive panels examine both the challenges and potential solutions in the music streaming economy. Industry experts will analyse how current revenue models impact artists, composers, and songwriters while exploring innovative approaches to create more equitable compensation. Panelists will discuss the widening gap between platform profits and creator earnings, emerging business models, policy reforms, and technological solutions designed to build a more sustainable streaming ecosystem that fairly values the creators at its heart.
 
Panel A: The Mechanics of AI
This illuminating session begins with essential introductory keynotes followed by in-depth interviews with platform representatives who will demystify AI's underlying technologies. Panelists will explain core machine learning concepts, training methodologies, and system architectures that power today's AI tools. The discussion will provide valuable technical context for understanding how these systems function and the practical limitations and capabilities that influence their application in creative industries.
Panel B: How AI Shapes Our Lives
In this thoughtful interview, a distinguished philosopher examines the profound ways artificial intelligence is transforming human experience, creativity, and social structures. The conversation will explore philosophical questions surrounding authenticity, creative agency, and the evolving relationship between human and machine intelligence. Panelists will consider the deeper implications of AI beyond technical capabilities, addressing how these technologies are reshaping our understanding of art, expression, and human potential.
Panel C: A Set of Tools for Music Creation
This practical panel highlights the constructive role AI can play in the creative process for musicians and composers. Industry professionals will demonstrate how AI tools can enhance workflow efficiency, inspire new creative directions, and democratise production capabilities. The discussion will focus on concrete examples of beneficial AI applications that complement rather than replace human artistry, offering realistic perspectives on how music creators can strategically incorporate these technologies.
AV Demonstration on AI-Created Works
This dynamic audiovisual presentation showcases notable examples of AI-generated and AI-assisted creative works. The demonstration will feature music projects that illustrate generative AI systems' current capabilities and limitations. Technical experts will provide context for each work, explaining the underlying technologies, human involvement in the creative process, and potential future developments in AI-assisted art creation.
Panel A: How AI Destabilises the Industry
This revealing interview with business experts examines the disruptive impact of artificial intelligence on established entertainment industry models. Panelists will analyse how AI technologies reshape production processes, challenge traditional career paths, and create market uncertainties. The discussion will highlight current economic implications for studios, agencies, and creative professionals as they navigate this rapidly evolving technological landscape.
Panel B: The Future of GenAI in the Entertainment Sector
In this forward-looking conversation, representatives from leading AI platforms will discuss how generative AI technologies are poised to transform entertainment creation and distribution. Panelists will explore emerging capabilities, ethical considerations, and collaborative opportunities between human creators and AI systems. The discussion will provide insight into how these platforms envision responsible innovation that supports rather than supplants creative professionals.
Panel C: Legislative Solutions
This essential panel brings together world legal experts to examine regulatory frameworks addressing AI's impact on entertainment industries. Panelists will discuss intellectual property protections, fair compensation models, transparency requirements, and international cooperation needed to create balanced legislation. The conversation will focus on practical policy approaches that protect creator rights while allowing for beneficial technological advancement in an increasingly AI-influenced creative landscape.
General Discussion and Conclusions

Among our speakers - To be announced